I guess he can’t be stopped. Diddy is a hustler, he knows exactly what he is doing.

The multimedia mogul and CEO of Bad Boy Entertainment added another position to his resume today with his announcement to take on all brand-management decisions for Diageo’s Ciroc vodka, including marketing, advertising, public relations, product placement and events. The role is “too big for one title,” he told Ad Age, but, he added, “I’ll be taking the lead on all the things traditionally a CMO or a brand manager would do, just doing them my way. Marketing in a way that is truly unique.”
Diddy

Diddy’s goal is to turn Ciroc into the top luxury vodka brand, much in the same way that he has indirectly helped put Courvoisier, Patron and Cristal at the top of their respective categories through mentions in hip-hop songs and product placement in music videos. Part of this strategy: declaring Ciroc the “official” vodka for New Year’s Eve. more